About Us

The Company

The drinks industry is a blend of creative ideas and commercial reality. Defining the line between the two, Brill Ideas ltd creates business solutions for your company and brand. Whether you are a brand owner or producer, have the most innovative product, big or small, Brill Ideas ltd brings passion, creativity, energy and no nonsense business advice from over 30 years of senior drinks industry experience.

Contact us for a free initial consultation.

About Alistair Morrell

Alistair Morrell - The Wine Inspector

Alistair Morrell – The Wine Inspector

” We’d recommend Mr Morrell to anyone wanting to get to know and connect to the UK wine and beverages market, short and long term.” Andreas Sundgren CEO Brannlands Oct 17

Over 30 years as a drinks business professional, Alistair has bought, sold and marketed millions of bottles across the many different channels of the UK Market. Now through Brill Ideas ltd he shares his global knowledge, network and experience of growers, importers, distributors and buyers, as a drinks industry consultant, journalist, commentator and IWSC Judge.

Discovering value is the mission. 

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