Brill Ideas Agency

from The Wine Inspector

UK Drinks Market – Strategic Marketing & Communication

Meet Brill Ideas Agency

Alistair Morrell & Roddy Kane

Over 70 years combined experience in the wine markets led by Alistair Morrell aka The Wine Inspector. A wine business professional, Alistair shares his global knowledge, network and experience of growers, importers, distributors and buyers as a wine industry consultant, journalist and commentator.

Roddy Kane is an associate who works with Alistair brining his unique advertising and marketing experience to the agency. Over 30 years he has worked with many drinks brands in the UK market.

T: 0044 (0)1628628258

M: 00 44 (0)7523 609122


“Very professional approach across the whole process, well organised and insightful”

Lee Evans MD Condor Wines 2016

Journalism & Publications

Insights, information and articles. Helping you find the  the right information

Growing your Wine Business

Developing business, brand and marketing strategies for the Wine sector

Wine Tasting Experiences

A lighthearted, laid-back introduction to the world of wine.

Published Articles

With over 150 articles published in the last 3 years across three different publications The Wine Inspector’s voice is loud and respected.Some of the people interviewed include Tim Martin, Chairman Wetherspoons, Christine Parkinson, Director of Wine Hakkasan Group, Lydia Worsey, Wine Category Manager Mitchells and Butlers, Isabelle Legeron MW, RAW Wine Fair Founder, Myles Doran, COO Revolution Bar Group, and pictured Guillaume Deglise, CEO Vinexpo, Charlie Young, Partner Vinoteca, Muriel Chatel, Borough Wines. So if you want to get to the heart of the industry then do be in touch with me.

Wine – Simplicity, Accessibility and Value

Simplicity, accessibility and value are great basis to run a business on. Vinoteca the wine bar, restaurant, and shop in six locations around London, the latest just having opened in Bloomberg Arcade espouses if not breathes these values. Charlie Young founder and...

Ian Mitchell’s notes on a dry(ish) January

I have always chosen easily accessible wine from the supermarkets and Majestic, but its time to admit that I also go to a renowned wine merchant in Basingstoke for much of my wine. A few years ago, I bought several vintages of a good claret to do a vertical wine...