The Wine Inspector

UK Drinks Market – Strategic Marketing & Communication

Meet The Wine Inspector

Alistair Morrell

With over 30 years experience in the wine business The Wine Inspector saves you time and money in assessing UK market entry.

The UK drinks market looks very attractive from the outside – big and innovative. Look closer and you’ll find a complex network of government hurdles, intense competition in each sector and a tight network of established players difficult to break into.

Let me help you achieve your brands and business objectives. quicker and smarter. 

 A wine business professional, Alistair shares his global knowledge, network and experience of growers, importers, distributors, logistics and buyers as a wine industry consultant, journalist and commentator.

T: 0044 (0)1628628258

M: 00 44 (0)7523 609122

E: [email protected]

“Very professional approach across the whole process, well organised and insightful”

Lee Evans MD Condor Wines 2016

Journalism & Publications

Insights, information and articles. Helping you find the  the right information

Growing your Wine Business

Developing business, brand and marketing strategies for the Wine sector

Wine Tasting Experiences

A lighthearted, laid-back introduction to the world of wine.

Published Articles

With over 150 articles published in the last 3 years across three different publications The Wine Inspector’s voice is loud and respected.Some of the people interviewed include Tim Martin, Chairman Wetherspoons, Christine Parkinson, Director of Wine Hakkasan Group, Lydia Worsey, Wine Category Manager Mitchells and Butlers, Isabelle Legeron MW, RAW Wine Fair Founder, Myles Doran, COO Revolution Bar Group, and pictured Guillaume Deglise, CEO Vinexpo, Charlie Young, Partner Vinoteca, Muriel Chatel, Borough Wines. So if you want to get to the heart of the industry then do be in touch with me.

Wine – Simplicity, Accessibility and Value

Simplicity, accessibility and value are great basis to run a business on. Vinoteca the wine bar, restaurant, and shop in six locations around London, the latest just having opened in Bloomberg Arcade espouses if not breathes these values. Charlie Young founder and...

Ian Mitchell’s notes on a dry(ish) January

I have always chosen easily accessible wine from the supermarkets and Majestic, but its time to admit that I also go to a renowned wine merchant in Basingstoke for much of my wine. A few years ago, I bought several vintages of a good claret to do a vertical wine...